There is typically a 6 dB gain difference between balanced and unbalanced connections. In a balanced connection, the signal is differential -- e.g., when the positive leg increases by 1 volt, the negative leg decreases by 1 volt, and there is a net 2 volt differential signal. In an unbalanced connection, we only see one leg, or 1 volt of signal.
Twice the signal = 6 dB of added gain.
Twice the signal = 6 dB of added gain.