"Dob, I'm confused. I thought that warmth of tubes IS euphonic coloration since tubes enhance even harmonics (artificially added warmth). "
I don't think that BEST tube amplifiers shows artificially added warmth but life-like presentation. What role of even harmonics there I don;t know. I believe that their THD are very, very low and even may be near zero. I repeat, I don;t know why Joule-Electra and Athmasphere, for example, show very realistic sound.... I may not undertsand "why" but I know "what" I hear. Sorry, this is beyond my knowledge.
"Must have been put together by the marketing guys...... "
It could be posted by Satan himself but what its said is "BASED ON PUBLISHED MEASURMENTS...". For more facts, check John Atkinson measurments in Stereophile of different class D amplifiers. If its marketing lie then its marketing lie.
If one likes what one hears then it should be good enough and no defense needed.