Has anybody heard the new Audio Research LS 27?

Agreed. If you don't keep reinventing yourself you will be quickly passed by the competition.

Companies can stay competitive in an open market by satisfying pre-existing customer demands and needs. Alternatively companies can be equally successful by creating customer demand and needs and offering solutions to problems customers didn't even know they had until the "new" product came along. Apparently some people don't understand the function of marketing/advertising.

I find it hard to understand how in an industry where resale value is becoming increasingly more important that a company would seriously undermine or disregard the investment their customers have made in their products.

Efner, this isn't about capitalism it is about ARC's perceived marketing model and how some see it. Your comment about ARC's new offerings effecting resale values and ARC not caring, I'm not too sure they don't care. If the resale value plummets on older products when new ones come out after a period of time folks may come to a conclusion that ARC doesn't offer the best value for the prices they charge. Obviously this doesn't seem to be the case as there always seem to be a demand for their used products for folks unable or unwilling to pay for new.

05-06-11: Onhwy61
Companies can stay competitive in an open market by satisfying pre-existing customer demands and needs.

How if not offering new products? Give me an example.

Apparently some people don't understand the function of marketing/advertising.

Yep, I TOTALLY AGREE

05-06-11: Onhwy61
I find it hard to understand how in an industry where resale value is becoming increasingly more important that a company would seriously undermine or disregard the investment their customers have made in their products.
Onhwy61 (System | Threads | Answers | This Thread)

05-07-11: Tubegroover
Efner, this isn't about capitalism it is about ARC's perceived marketing model and how some see it. Your comment about ARC's new offerings effecting resale values and ARC not caring, I'm not too sure they don't care. If the resale value plummets on older products when new ones come out after a period of time folks may come to a conclusion that ARC doesn't offer the best value for the prices they charge. Obviously this doesn't seem to be the case as there always seem to be a demand for their used products for folks unable or unwilling to pay for new.

Resale value is driven by supply in demand. Demand is driven by the customers that can't afford or want to pay for a new unit. The only control ARC has is to build a highly desireable product that will generate demand and a very robust used market.

For a company to stay in business, they have to release new products periodically to generate revenue and interest. I bet a LS28, LS29 ... are already in the product release queue. They count on and expect a portion of the customer segment to upgrade to the new releases. It doesn't make business sense to incorporate everything in one release if they want to stay in business.

It doesn't make business sense to incorporate everything in one release if they want to stay in business.

Interesting. Then I am not getting the state of the art with each new product. I am getting the state of the marketing game. No thanks.