Amp design logic

(oops, hit the post button too soon). These people approach buying audio the way they may buy a new car for themselves - they may ask their friends what they like, take a peek on the internet to see what folks are saying about it and they may also pay attention to the advertising. Will I be buying a Mercedes or a Jag or a Rolls?? To a real degree it may come down to status perhaps more than anything else, but, for them, attempting to get inside the heads of manufacturers long enough to second guess them at every turn is perhaps an unassailable task, so they willingly trust makers to do as they will. But, since these people live in a world of advertising and word of mouth (and word of mouth based on advertising) and little else on the subject, I think it instructive to see that their willingness to rely on what makers say fits like a hand in a glove to how such items are priced. So what's the difference between a $50k amp and a $10k one? For the well-heeled non-audiophiles like them, one of them must be more special than the other. For us, usually about $40k... :o) It's interesting to me that many of us audiophiles also fall victim the further up they move on the industry food chain. Once you've spent that $50k on a component it's that much more difficult to proclaim it to be significantly no different than that $10k one. Of course some audiophiles in these pages have been there and done that and have said to have later come their senses, but makers know that there's always that next audiophile that may take the bait. But, these days are hard times for everybody and $50k amps are reportedly indeed a tough sell, even at the very few number of units it takes for it to be worthwhile.

I am surprising myself by asking the same sort of question lately about vintage after dragging an HK Citation 16 out of the closet manufactured in around 1975. A google search tells me that some audiophiles buying vintage and upgrading or having upgrades are very happy with the result. I don't know that I'm completely sold but I'm sure I've been undervalueing vintage. We might not need all the new amps, let alone a $50,000 one.

Take your own advice, just build your own. After you learn to solder, of course. I'm sure it will sound stellar. Hell, start your own business and grab a piece of the highend pie.

Look at car prices; a Kia, Mercedes and Rolls Royce all have 4 wheels, a seat and will get you there but the price differential is enormous. Remember that construction cost usually equals 10% of selling price; the rest is overhead and profit. If this seems excessive look at the mortality among high end companies. The best product in the world requires distribution and advertising; things do not sell themselves. Also when you build your own gear your time is free; don't forget to factor that in.

So the parts (I am guessing) are 10% and a retailer marks up double in most cases. How much is the manufacturers and distributors profit? Isn't overhead part of construction costs?