Zephyr24069, you have a right to your opinion, and that is all it is, an opinion!, there is NO hyperbole here that you speak of, No propaganda either, based on many years of my own exsperience, and not long ago recent auditions of alot of the new cable's by Tara Labs, their description's of the sound of each model of cable's they have has been spot on with what I have heard, over the past year, by way of e-mail's, and phone calls, and this thread, I have helped many with their Tara Labs question's and building their system's with Tara Labs cables, cheers.