Boulder has full page ad in Du-pont registry


They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters
At CES Boulder exhibited a static display of a $180K refrigerator-sized amp with metal work worthy of NASA. They explained that this model was purely a response to their Chinese customers' desire for something larger and more expensive. I bet these customers subscribe to Robb and Dupont as well.
Why would you want a stereo in a Ferrari the engine makes the music. And they buy it because they can afford it not because they are interested in it. It is an exclusivity thing.
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At $180k per pair for their flagship amps, The DuPont Registry is the perfect place to advertise. If they sell one pair as a result of the ad, they've hit a home run.
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I believe Boulder advertising in the DuPont Registry makes more sense than advertising in Stereophile. Talk about reaching your target demographics/market.