The more I think about it, turning on someone to jazz is more of a personal choice on the listener's part. It's like forcing someone to quit smoking, or going on a diet. Expanding your mind to something new is hard to do when you don't want to do it.
To turn someone on to jazz by getting them to start listening to jazz stations, reading books on jazz, cruising music stores to find jazz seems more work than most listeners want to do. Especially listeners that aren't into jazz in the first place. I got into jazz by getting into jazz. No one force fed it to me and I didn't find myself searching for musical truths. One day I picked up Kind of Blue because I heard so much about it and that was it. The flood gates were opened.
I am still trying to get into rap. Now, for me, that's a flood gate that's jammed and hard to push.
To turn someone on to jazz by getting them to start listening to jazz stations, reading books on jazz, cruising music stores to find jazz seems more work than most listeners want to do. Especially listeners that aren't into jazz in the first place. I got into jazz by getting into jazz. No one force fed it to me and I didn't find myself searching for musical truths. One day I picked up Kind of Blue because I heard so much about it and that was it. The flood gates were opened.
I am still trying to get into rap. Now, for me, that's a flood gate that's jammed and hard to push.