Should it not be atleast somewhat cheaper simply because there is no printing, package or shipping involved? Thats gotta account for a sizeable portion of cost and seeing how not only has those costs been negated so has all cost associated with them. Even something considered "premium" should reflect that savings, now maybe its a few bucks but it shoukd be there.
They are selling less than ever but making more than ever on it.
They are selling less than ever but making more than ever on it.