Future of this hobby?


I took some time off work, and I read the Jan edition of Stereophile cover to cover today. In the Letters to Editor section people were writing in about what will happen to this hobby as the target audience ages and the younger generation doesn't jump on board. I am 28, and I fear that the concern is definitely real. My friends, fiance, and people my age are in love with their Ipods. That is great that they are into listening to music in whatever manner they choose. My friends and fiance all agree that my stereo sounds good but also feel that stereos bought at discount retail stores fill the same need and have no interest in spending the extra cash.

Also, I went to a couple of Chicago Audio Society meetings to see if I could make some friends that shared my interest. I felt a little out of place though when I was the only person in the 20-30 demographic out of a population of forty people. Further, there may have been one or two people in their late 30s and probably half of the people were over 50.

The only conclusion I can reach on this subject is that lesser products are meeting the needs of people my age, and I don't forsee the younger generations waking up one day and deciding to sell the MP3 players so that they can buy high-end turntables. In 20-30 years as much of the current audiophile population ages and some move into assisted living or other arrangements where these elaborate and space consuming set-ups are no longer wanted or needed, the few remaining young people that actually care will be able to take ownership of kick-ass systems at steep discounts. I along with any kids that I have will have our cash ready in anticipation of that day.
firecracker_77
As I am often of a contrarian perspective, so too is the case here...

Despite all of the angst and hand wringing in this hobby, I feel that high end audio is well positioned for some substantial growth in the next 25 years. Also, I agree with a lot of what Sugarbrie has to say. Beyond which, there are some additional factors I feel come in to play:
1) Size. I realize this issue keeps coming up, but has anyone seen the reaction to LG's debut of the 102" plasma at CES. It's utter lust by most. No one complains of the size of televisions, in fact, we all know that big is better when we talk tvs. People will put up with a stereo in the living room. What's more, when their thirst for a serious tv becomes quenched, the next thing on the shopping list is going to be an audio system capable of playing on the same field as their glitzy new tv.

2) Status. There has certainly never been a shortage of nose in the air dealers willing to sneer at what we currently own while pointing us ever higher up on the totem pole. But, the mistake the high end has made for a very long time is that their target audience has been audiophiles. They have always preached to the converted. Now that magazines like The Robb Report are beginning to delve into the waters of audio, the products we lust after will begin to be exposed to an infinitely wider audience. How difficult would it be to convince people that big speakers should be as prized as big tvs??? It's marketing, people need to be told that they want and NEED big speakers.

3) Price. Following #2. A non - issue. No, let me restate that, it's a benefit to be exclusively priced. How many people think it's just grand to have a $10K watch on their wrist? Loads!!! My wife wears a Rolex, and to be quite honest, it tells time no better than my daughter's Timex. In fact, it's actually been worse over the years! We've had to send the darned thing back twice. But, that pride of ownership is there in spades. Like fine watches, wine, cognac, cigars, cars, firearms, shoes, clothes, jewelry, and furniture, high end audio is a marketable commodity. Again, blame the manufacturers for lousy marketing of the product...

4) The ascendancy of Asia. Particularly China. Music reproduction is taken far more seriously per capita in these cultures. As the wealth of countries like China continues to grow at an exponential rate, the sales of high end audio gear will follow suit in these places. It already has begun gaining traction. Does anyone think that all of what the Asian based companies is being sold to North Americans and Western Europeans? Again, blame it on the stupidity of the companies based in North America and Western Europe, but they risk not marketing in Asia (and, also Eastern Europe & Russia) at their own peril - not that I believe them wise enough to know better anyhow (see #2 & #3). Those who keep harping on the sweatshop conditions and oppression in China refuse to see that the standard of living is being ratcheted up faster than any society in the history of this world. These people are buying televisions, cell phones, vacuum cleaners, dishwashers, jewelry, cars, wines, AND stereo equipment.

In the end, my advice is to sit back, and enjoy the music. From my perspective, high end audio is not about to die, it's on the verge of an explosion in growth.
To paraphrase Bob from Minnesota
Something is happenin' and you don't know what it is
Do you MR. AUDIOPHILE?
No one can accurately predict the future, but it's very clear that things are changing. Don't let the profusion of tremendous quality products fool you. It's very common for the best products to be produced at the end of an industry cycle. They'll always be a few craftsmen/fanatics out there producing great quality products.

I admire Sugarbrie's optimism, but Audi/VW is in serious financial trouble, Mercedes had to buy Chrysler to diversify and that hasn't gone very well and if Ford hadn't bought Jaguar, they would have died a decade ago. BMW is doing quite well, but audiophile companies that market themselves in similar ways as BMW (Wilson, Martin-Logan, Krell, etc.) generate a very polarizing response in the audiophile world. There a strong strain running through the audiophile world that wants to keep this hobby small and elite. Clearly,
There's no success like failure
And failure's no success at all
1970, I was 20 years old and caught the audiophile bug. Almost none of my friends were interested then, almost none of my friends are interested now.

Future of this hobby?...almost no one will be interested but us. To be honest, untill I found the internet...I was almost sure "us" was becomming "me".

Dave
There are several issues I see.

Excellence is it's own virtue to some. So, paying to have true reproduction (live music) does seem crazy to most people. It's cost is so high that it's unattainable for most. For those who can afford it and care enough about music or the art form, they can achieve it.

Younger people cannot make the economic leap and therefore compromise at a level of performance and material, not of sonics and life likeness.

It's not unreasonable, it's expected.

When I was a teenager forty years ago, I listened to records on my $15 columbia "system" with two speakers. When I heard the same albums I listened to on my current system, I didn't recognize the lyrics. I had no idea that was what they were singing...

My children do understand the difference in sonics, but refuse to take the time to listen to music. It's not time in their lives yet to relax and appreciate beauty.

They are the same with food and wine. They have had great meals and wines, but it doesn't hold the value to them that they cost. Their value of money is too dear.

When security isn't their first priority, then there's time for aesthetics.

Youth is a time for passion, they make their own. We old guys need help from others. At least I do.
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