Starting a high-end audio shop... Am I crazy?


In my mid 40's reaching that mid-life crisis, which is not a myth. Many of my friends are leaving good jobs to start all kinds of wacky businesses. I am actually thinking of giving up a $120,000 yr job and starting a high-end audio retail biz - both online and hopefully later on a brick & mortar store. Have 20 years experience in sales and marketing, and/or design of software, electronics, multimedia, video and financial products including a few years in music retail and production.

Who can share their experience, or advice? Is the markup, distribution, etc of high end electronics similar to that of regular electronics? Any sources of info or pointers, tips, horror stories etc are appreciated.
gdoodle
given the sales of used equipment on the internet, transhipping and the consumer's goal of getting a discount when purchasing components, you are taking a big risk in retail.

in addition, there are many manufacturers who are selling direct. they are your competitors along with other dealers.
I know 2 dealers that cater to 2 channel only. One of the dealers comes from a wealthy family so whether he makes money or not doesn't matter to him. The other dealer recently told me that if it wasn't for 1 great customer he has he would close up tomorrow. I say keep your job and dabble on the side that is my advice.

People are just one mouse click away from a better price these days.
How can you compete with that?
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One thing I haven't seen mentioned is have you made any contacts with manufacturers yet? If there are exisiting dealers in your area for desirable lines you will likely not get those lines. You may be stuck with less desirable lines that are harder to move. Opening a brick and mortar store has a lot of up front costs that you stand a good chance of losing if you don't make it. Additionally, the business will become a time hole, you have to be there when the store is open then you have to take care of all the other things like installations, stroking the good customers, accounting, local politics, etc. I don't recall the number, but there is a very high percentage of small businesses that fail in the first year, and many of those are selling much more popular items. High end audio is such a small sliver of the overall electronics market that it will be an uphill battle. I would definitely go with the recommendation of sticking with your current job and doing this on the side. I think many of the small time folks run the business on the side and use it to feed their hobby. I think the bottom line is, how much can you stand to lose? That will determine how deep you should get into this!