Davt, just an fyi if you don't mind, since you've taken the time to share your strong opinion.
The DFE's are made largely of conductive foam, which is in no way considered a "cheap" material by those that use it to ship electronic parts. There is also a mold involved in their manufacture, and other stiff foam material that forms the core part of the DFE.
Raw material costs for the DFE's are well above our normal x5 production to retail ratio, and there is the cost of packaging, support, documentation etc. Of course the final price includes some small measure of development expense, overhead, economy of scale etc.
I understand how you came to your judgement by mere appearance. However, none of our products are cheaply made, run off spools or or grossly overpriced based on our costs to produce them. I don't mind people having preferences or valuing a competitors less expensive product, but it has _nothing_ to do with us overpricing anything we make.
From your description, you must think of us living the high life with Regis, rather than in the reality of a small dedicated business with a commitment to delivering high quality products and service.
Regards,
Grant
Shunyata Research