Linn makes great sounding gear on the leading edge of tech that is plug and play and looks fantastic in a home.
Add to that, made in Scotland, small and runs cool.
I can't afford $40k for a streamer, but I also can't afford a McLaren either and lots people buy those too. For some people $40k isn't a lot of money. Stop acting so jealous people - if you want to piece together a rig for less money, go for it, Linn's not necessarily chasing after your part of the market.