Anticables

Madavid0,

Don't take this the wrong way but with the level of your current equipment and even your upcoming Emotiva amp I'd be surprised that you'd hear an improvement with any high-end cable. That's like saying I use the same grade of gas in my VW, but it doesn't perform like a Porsche. 

Not fair for you to use the SCAM word if you or your equipment aren't qualified to render a fair evaluation.

I agree that anticables produce quality products.  No one argues against the quality.  In terms of electrical performance, they are probably coming close to a $1 a foot belden or canare, and they are a very nice touch on equipment.
The high value is in cosmetics, not electrical performance.  I wouldn't criticise the business if they were sold like jewelry, a better looking product.

+1 @cycles2

@madavid0. Yes, fancy-ass cables are a scam. Here’s Roger Russell, who knows a lot more about it than I do: http://www.roger-russell.com/wire/wire.htm

  The problem in audiophile circles is that people tend to believe that the human hearing mechanism is the same across the board from one enthusiast to another. Not so at all. Just as some people see much better than others,so too can some people hear much better than others. 

When I first got into this hobby I could not hear the differences that reviewers were talking about in the tons of reviews I read. After a lot of time honing my listening skills, the process of discernment became much easier to pick up on [think... needing to use glasses... to improve your eyesight]... In my humble opinion,all audio equipment has a particular sound in and of itself. Its up to the listener to exercise his senses to the point of being able to make sense out of what he/she is hearing.

Before making a blanket statement about any particular product being scrutinized,make clear to yourself that you are capable of giving fair criticism to the product in question.  In the end,your opinion will hold more validity to those reading it.