XM has 3.2 million subscribers, while Sirius has still fewer than 1,000,000. Stern is going to cost them $100 million a year over 5 years. That seems nuts to me. They need to add a million subscribers just to pay for him. That means that they are counting on ove 10% of Stern's current listeners to subscribe. Very risky.
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- 26 posts total
- 26 posts total