Beats By Dre and Graff Diamond $1 million Headphones

With the goal of attracting new customers, the concept of a devastating partnership was born between two high-profile brands: the world-famous and recognized London-based Graff Diamonds and Beats by Dr. Dre.




"Seven cent cotton and 40 cent meat, how on earth can a poor man eat?"

– Pete Seeger, American Industrial Ballads


You always bring new products to our attention and I appreciate that. This one reminds me of those jewel encrusted cell phones a company whose name i can't recall used to make. You have to wonder where they'll end up.

The need to encrust a headphone with diamonds says something about the target customer for that headphone and what's important to them.

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