As early in the audio chain is most probable… but, like everything in audio… you have to try it.
‘Questions you might ask, that would suggest a different place to start: are all of you components internally balanced? If not that would suggest you should use it between two with balanced topology.
‘But unfortunately, it could sound better elsewhere. But starting in a logical place makes sense. Depending on your equipment, it might not matter… although unlikely.
What is your equipment?