Seems like another artist whose persona/marketing gets in the way of possible enjoyment. I'm not one who enjoys the constant marketing hype or peering into the personal life of famous people, therefore, have tendency to ignore these artists. Have to say, on more than one occasion have been pleasantly surprised by how much I enjoyed some of these artist's output, Beyonce included in this.
Sometimes its difficult to let go of certain prejudices/biases towards certain artists and genres, letting go has allowed me to enjoy far more music than I would have with closed mind.