Bose buys McIntosh


End of an era?

telemarcer

MC was already owned by a private equity firm.  This is just a change in ownership to another mega corp.  It could be good because Bose is a 3 billion a year in sales company so might be some nice investments to allow for new products and R&D.  Bose is a long standing company so I don't think they will do anything to run them into the ground and diminish their investment.  

Sonus Faber ear buds powered by McIntosh…granted SF did make the Pryma headphones. 

I don’t own any McIntosh or SF gear, though I wish I did, but I’m hoping it’s like when Porsche started producing the Cayenne. Porschephiles were freaking out that they succumbed to the SUV market. But really, it allowed the company to prosper and ultimately build better sports cars than they otherwise would have been able to. Leverage the scale of Bose to continue producing excellent equipment. Again, a large dose of hopium over here.

Definitely manager count , Marketing and Logistic cost will be reduced. May be price reduction can be expected(low possibility). But if Bose want to fiddle with R&D of Macintosh that's will be the different story, Only time will tell.