Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

"We, as music lovers, are not idiots."

Great post, but sadly this hobby is actually full of idiots.

@bigtwin You put out all that money to run with Puritan Ultimate power cords throughout your system.  And after making your own $60 cords, you can't hear a difference to the PU cords?  Did you not do any serious listening / comparisons of your stock power cords to the PU cords before you invested and committed to PU?  Sounds like the PU cords are not so Ultimate after all.

You heard no difference when used into your amplifiers.  Here is one experiment for you to try: at the Soundlab speakers......yes, the speakers.  I have been running with Soundlab A1 speakers for 20 years now.  With all the refinements I have made the last 5 or so years, power cord differences are HUGE with the speakers, much greater than with my amplifiers.  And the cool thing about this, there is nothing to power down here.  Have two pairs of cords plugged into the wall, and you can change from one set to the other in a matter of seconds.  If you can't hear a big difference here, something is seriously wrong with your system....perhaps the PU cords or other cables you are using.

I bought one of these to use with my toaster. Definite upgrade over the stock cord. I A/B’d the toast and you can definitely tell the difference. Bigger flavor, more holographic 3D crunch texture…I’m sure its contribution to audio would be just as stunning. 

Even in my best liberal suit, I find it difficult to listen to somebody cry like a little baby about how much something cost. It’s a real easy lesson to learn, if you can’t afford a Bentley, don’t walk into their dealership. otherwise keep walking and grind away like the rest of us.

Up to $5k youcan clearly hear improvements ,as with speaker cables interconnects 

with the ladder up to $10k + 

I owned a Audiostore and compared. Many , diminishing returns $100k power cords my pockets never that deep for 95% of Audiophiles  just like $300 k 

turntables , where does the insanity end ?