"Do they have a responsibility to do anything? I would think so, in order to protect their reputation."
I was involved with a clothing company that had a valuable trademark and they took counterfeiting very seriously. . .but not only for reputation. As I understand trademark and Intellectual Property law (which is NOT a lot), any company is required to actively enforce and defend their marks and IP. If they fail to do so, they can actually lose their copyrights, IP, etc. This is why Disney takes such a hard line with their marks and images. Not that they're trying to be mean or unfriendly, but that if they allow it to happen, they lose their protection.
I was involved with a clothing company that had a valuable trademark and they took counterfeiting very seriously. . .but not only for reputation. As I understand trademark and Intellectual Property law (which is NOT a lot), any company is required to actively enforce and defend their marks and IP. If they fail to do so, they can actually lose their copyrights, IP, etc. This is why Disney takes such a hard line with their marks and images. Not that they're trying to be mean or unfriendly, but that if they allow it to happen, they lose their protection.