Demos - To Charge a Fee or to Not Charge a Fee?


One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318
It’s completely accurate,


No it’s not.

You wrote:

the people who will have a big problem with this are the bungholes who want to use the dealer services for free and then buy off the internet.

But I have a problem with it becoming routine to pay simply to hear gear at a dealer, yet I don’t fit the description of someone who is dicking around dealers in the way you just described.


And I don’t think I’m that unusual. None of my audiophile friends are the "bungholes" you describe, but I bet they wouldn’t think it a good idea for dealers to start routinely charging for customers to hear anything in their showroom.


You shouldn’t forget there are two parts to the equation here. Yes, audiophiles may be grateful if there is a dealer nearby where they can hear gear.


On the other hand, the customer is taking time out of his own day to bring himself TO the business. It’s not like the business owner has to haul his ass over to the customer’s house.  It's the other way around.


If I’m running a business I damn well would be thankful that customers are making the trip to my store! Best to have something to show them.


Now...of course there are crappy customers, just like there are crappy salesmen. But that doesn’t in of itself warrant charging everyone to hear the things you are trying to sell.


Again: where else does this occur that makes it a good idea in reality?











If a dealer is willing to go 20+% off list I will consider buying from them. Most of the time they do IME. I would likely pay a fee to hear something I was really interested in so I would feel like a dick if I bought it used or elsewhere for a much better price. 
On the other hand I get Prof’s point. Where is this actually done in reality? I think it would turn a lot of people off from the dealer. 
My gear was purchased almost exclusively used. At one point I was very interested in purchasing the small Harbeths. Brand new was out of my budget,so they would be purchased on the used market. I just couldn't go to the local dealer,and pretend he might make a sale. That's not my style.  


Here’s a question for the gang:

A dealer has a product you want to audition, say speakers.

You generally work on the principle that if you audition gear at the dealers premises, you’d buy from the dealer, not go somewhere else.
BUT...

You have a really crappy audition experience at the dealer.


We’ve all had some really bad audio salesmen experiences right?

Here’s a couple of mine:

Local dealer had a speaker line I was very interested in possibly purchasing. I showed up, system was essentially already set up so no effort from the salesmen. Big store, virtually no other customers there (I purposely went at a dead time). As I’m listening I note that the salesmen are just standing about, not having to do anything as there aren’t any other customers. Yet about 20 minutes in to my audition tracks, once of the salesman walks over, turns down my music, and starts giving me the hard sell - "well, what’s it going to be? What is your decision? Are you walking out with these today?" No more listening, it was just pushy, pushy "buy now or not, your listening is over."

I left furious not having been able to get a good idea of whether I wanted the speaker or not.

Another:

Ended up in a small room listening to some speakers. Second-In-Command audio salesman has accompanied me and proceeds to talk ENDLESSLY about the speakers and everything else as I’m trying to listen. I can’t concentrate on a thing. I’m hoping he’s going to stop, but he never does. Eventually I ask as politely as possible "I wonder if it’s possible I could listen alone just for a little bit. I find it helps me concentrate best."

The guy left in a huff. Clearly went to tell his boss. The Boss comes in with a sort of "So you think you can mess with us?" smirk, pulls up a chair and sits directly behind me, making occaisional remarks. Clearly a passive agressive move that ruined the experience.


So...whadya do? Do you still feel you still "owe" such places your business if you end up wanting the item you heard?

Do you reward crappy salesmen or bad experiences with your business?





Can someone please explain on what basis my post would have been removed, where I asked a question that included a description of some poor dealer experiences (without even naming the dealers?).

It violated precisely none of the guidelines for posting on the forum.

Maybe I’m being thick at the moment, but I can’t even imagine the justification for the removal.