I read somewhere that soaking your speaker wire in cat urine for 24 to 48 hours will eliminate the need for "burn in". Something about the pheromones in the urine acting as a catalyst that causes the copper to deionize allowing the copper atoms to perfectly align in a way that provides purer harmonic resonance. Be careful not to let them soak for too long though, otherwise they begin to produce an annoying hiss.
Actually, I didn't read that. I just made that up. Some guy probably read as far as "hiss" and is now enthusiastically squeezing his cat over a bucket.
Kidding aside, if speaker wire "burn in" is really required, wouldn't it make sense for the manufacturers to "pre-burn" the wire before shipping? Seems like it would be a fairly easy thing to do and would prove to be good selling point. They can even pre-burn it based on musical genera. The blue spool was pre-burnt with smooth jazz, the red spool with classic rock, etc. Just a thought.