"Digital is just 1's and 0's" is a good way to think about data trasfer (banks, nuclear weapons, photo downloads) but not streaming. Streaming can's use FTP with error checking that will take whatever time it takes to get files bit perfect. Streaming will just move on, play the song, with whatever bits it has been able to gather. So good cables make a difference.
That said, with the stupid expensive cables you are paying for a lot of marketing, salesmanship, cosmetiic upgrades and perhaps not much engineering improvement. the sweet spot is probably in the middle somewhere.
Jerry