More crazy audio tweaks?

An audio equipment designer/builder suggested this site; not sure if it was "tongue in cheek" or otherwise. I’m not passing judgement (just passing along the site info) as I haven’t tried any of these products. In terms of a personal hierarchy of audio tweak "needs", however, these are probably lower down the list for me.
The Crystal Volcano melts in your mouth not in your hands. Well, actually it melts your mouth and your hands.

Just looking at the Crystal Volcano I have an uncanny craving for cupcakes with red icing and sprinkles!
ebm have a sense of humor it's obviously done tongue in cheek. and yes the products all look more like baked goods then anything else.
Look at there Best Products,

$28.000.00 for 3m speaker cables.
$6,400.00 for 1.5 m power cable
$4,400.00 for there USB cable.

Watch the pretty rock....see how it are getting're mind can't ignore the're getting sleeeeppppyyyyy.....................
Smart man. 

We don't have a white paper or proof that our products work, because this is something that is obvious after you listen to them. Most of our customers already have a long background in trying cables and tweaks from other manufacturers before finally settling for our products. For those who want to know how they are built, continue reading."
well , if it wasn't tongue in cheek you can bet he has stock in the company/sucker born every minute.   I could go for a Snickers.      
They think we are IDIOTS! $14,000 for a pair of RCAs? I am insulted. I wonder if anyone has ever actually paid for this crap. They are the oned who brand us as easy marks.