MQA....again.

Well, all the money is in steaming.  If Lensbrook is able to position MQA in a way to attract perhaps 10% of the business away from competitors, then perhaps it is worth it.  They paid very little to acquire MQA.

  Whether MQA has any merit is a different kettle of fish

MQA is a solution to a 1980's problem.   What might have been useful then is snake-oil now.

They paid very little to acquire MQA.

Some things are cheap for a reason — it’s an answer to a question nobody asked.  I don’t wanna listen to what some obscure algorithm thinks a song should sound like, but to each his own.  I wouldn’t be betting my $$$ on this succeeding. 

I tend to agree re: MQA being solution to a problem that doesn't really exist (any longer). If this new venture is built around MQA I think it may fail, dismally. If MQA is their only USP......well we've been here before; I'm not sure what the logic is, unless they're going to offer something significantly different to the current major streaming marker leaders. Catalogue-wise, all bases are already covered. (I don't listen to much Classical, but I'm aware that there are specialist streaming services already)