The voltage gain of amplifiers is a convention, but not a rule. I think most solid state amps have 23 or 26 dB of voltage gain, but there’s no rule that forces this number. Lower gain may be a good thing given that so many preamps have too much gain already.
Also, there's no correlation between amplifier power and voltage gain. From 50 to 500 Watts, amps following the convention will be just as loud at the same input.