Don't think it's all about maximizing return on investment and profits (if they ever get there)? Companies like TIDAL and nugs.net are charging a hefty premium for content encoded with MQA. Take a look at the following chart taken from the nugs.net site. The cost of the MQA encoded format is twice the cost of the MP3 and $2.00 more than a lossless "HD" version encoded using FLAC. Give me the "HD" FLAC version. FLAC is an excellent codec, it's FREE, and lossless. In fact, MQA "comes is a lossless FLAC file." Why pay more for something you can get for free?
Neil Young calls out Tidal
TIDAL is calling their files of my songs Masters. But TIDAL’s MQA files are not my masters. I make my masters - not TIDAL. I made my masters the way I wanted them to sound. If TIDAL referred to their titles as TIDAL MASTERS, I would have no problem, but they don’t. They call them Masters. I had my music removed from that platform. They are not my masters.”.
https://www.realhd-audio.com/wp-content/uploads/2021/01/210118_NYA.jpg
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