New marketing tatic what`s your take?

I actually did just the opposite. I saw it was advertising propoganda and immediately threw it into the trash along with the clear plastic wrapping of the magazine. It wasn't a music cd, and it certainly won't tell you how the speaker sounds. IMHO, just more marketing $$$ that Dynaudio wasted that will get rolled into the retail price of their speakers. I would also bet all that information on that cd is also attainable on their website.

I know I'm alone. I hate advertising.

In fact, I try very hard to never buy a product that I learned about from advertising.

Free cd's. Just what we need more of.

I imagine that the next generation of intrusive offenses will be unwanted, unpurchased free advertising cd's which have a fragrance so that not only will the advertising stink, but the cd will stink also.

I watched it and feel it is not bad but could have been a lot better for my interests. For example, I would have liked more discussion of what sort of R&D goes into their driver design. They talk a lot about pursuing neutrality, but how? I suppose, however, that for the well-heeled but less discriminating, the content may have been appropriate. They were trying to create lust for the brand.

Sadly, the sound on the disc was quite poor, and the music was, predictably, Euro-crap.

Expensive ads for niche market merchandise let you know a nice portion of the price of the item will be going into the ads, not into the product.

KP

There just trying to make a buck like anybody else. After all there not making speakers for there health!