New marketing tatic what`s your take?

I watched it and feel it is not bad but could have been a lot better for my interests. For example, I would have liked more discussion of what sort of R&D goes into their driver design. They talk a lot about pursuing neutrality, but how? I suppose, however, that for the well-heeled but less discriminating, the content may have been appropriate. They were trying to create lust for the brand.

Sadly, the sound on the disc was quite poor, and the music was, predictably, Euro-crap.

Expensive ads for niche market merchandise let you know a nice portion of the price of the item will be going into the ads, not into the product.

KP

There just trying to make a buck like anybody else. After all there not making speakers for there health!

I happened to get the disk on return from a business trip where I just heard Dynaudio speakers for the first time, so I found it interesting and timely. Granted, the long form advertising could have been more lively, and it could have gone into more technical depth; hard to do both though. I don't expect too much from an engineer-as-spokesmodel.

On my day off in Toronto, at one store I listened to the Dynaudio Special 25 on moderately priced Arcam electronics. Then I went to another store and heard the Focus Audio FS 788, which as many will know, uses Dynaudio's Revelator tweeter. This was driven by a combination of Ayre electronics, and a big PS Audio power amp. I was most impressed with both applications; so much so that I'm starting to lean towards something with this treated silk dome tweeter. Previously, I was far more used to various metal domes.

The Revelator is made by Scan-Speak, not Dynaudio.