Square rooms are tougher, acoustically. Consider the possibility of working a corner as the "center" of a stereo pair (as well as moving the speakers out from the "front" wall). Because you’ve referred to "rehearsal" space several times, I’m assuming you are playing instruments in the room with or without the hi-fi accompanying.
Jim Smith’s book isn’t a bad place to start. Measurements are good but only as a starting point.
I’ve had the same core components for a while, moved across the country, different room, different layout. Huge difference in sound (the current room sounds better than the old one).
I don’t use a ton of acoustic treatment, mainly bass traps. Sonics are good, not only at the "sweet spot" but in seating pretty close to the back wall (which is filled with LPs).
I’m no guru, just a longtime hobbyist.
PS: I DSP'd my subwoofers, which do not run through the same circuit as my main loudspeakers (horn type, which solves some issues and creates other issues).