Proper subwoofer adjustment is key, and possibly rare. There are pros and cons with everything in audio, including woofer size, mass, excursion, etc. Many, many that I’ve heard are used as the main attraction, which is fine if that’s what you like, but it’s not natural to acoustic instruments.
There are certain ranges that some woofers do well, and some that they don’t. The trick is trying to optimize what you have. Most subwoofers I’ve heard are set too loud relative to the output of the mains, and in many cases the low pass crossover frequency is set too high. The male vocal range can dip below 70 hz, which is not the best range for most subwoofers to operate in, yet many do. I try not to feature the sub, but use it only to augment what my main speakers do in the lowest octave or so. IME, subs work better set below 60hz, and when they’re barely noticeable except for passages that have deep heavy bass.