@jond
Erik this makes no sense to me why are in house or parts the company makes from scratch inferior
Which is exactly the problem. You are equating cheaper with inferior. I’m not saying in-house drivers are necessarily inferior. I’m saying they are less expensive for the manufacturer to put in. The moment a company can go to in-house drivers the profit margin jumps for the same speaker, and if it isn’t there’s something seriously wrong with your management.
Perhaps a great example that is in the public domain is JM Lab buying Focal (or perhaps it was the other way around). One made speakers, the other drivers. As soon as they purchased the driver maker the cost per driver dropped using the exact same drivers from the same factory built by the same driver technicians.
So when we happen to know off the shelf costs we get our panties in a wad because a manufacturer "only" spent 20% on drivers (which is high and boutique cottage industry size) vs. a mega brand which may have spent 7% and no one says a thing.