These seem a bit pricey $$$


Saw Steve Guttenberg’s review of the Credo 900’s the other day. I realize there is a lot more involved in the cost of a speaker than parts costs - labor, insurance shipping, dealer margins. OK, that’s called business. But 12K for these?
Just seems a bit out of line.
No, I never heard them.  Maybe they're worth it. 

https://www.youtube.com/watch?v=aj4C3swagpk
chayro
no, you would sell as many as any other $50k speaker out there now. 
@ebm   

Buy USA get more for your money.

While I'm big proponent of buying USA one thing to keep in mind is that the $USD is beginning to crush international currencies.  Purchasing products outside the US using US Dollars is starting to have a bigger impact than it has in a very long time. 
I watched the whole review. I like Steve personally, and I enjoy his reviews, but as far as this speaker is concerned, I would have to say that it looks like just one more small, boutique brand overpriced also-ran. 
Very ordinary looks with a nice finish, (should be!) and some revolutionary hybrid crossover and 2 tweeked Scanspeak drivers. It really images well...yes of course; all speakers that look like that do. I really can't see how a product like that can make it unless the buyer wants a brand that no one they know owns.
Nice as he is, even Steve couldn't really convince himself about this one.  
Just wondering why OP decided to pick on this brand/speaker? There are so many examples of over-priced products regardless of where they made in HiFi.

Is their a set criteria to determine a product is over-priced? A company puts a higher price on a product and expects customers to think it’s somehow better than the other ones on the market. And at the same time low cost mean low quality but it also means good value for the customers.

We pay premium prices all day on items like,

  1. Greeting Cards. Average Markup: 200% ...
  2. Coffee. Average Markup: 80-300% ...
  3. Bottled Water. Average Markup: 4,000% ...
  4. Printer Ink. Average Markup: varies. ...
  5. Movie Theater Concessions. Average Markup: up to 900% ...
  6. Diamonds. Average Markup: 18-100% ...
  7. Razor Blades.....remember the days Gillette commanded the premium price for their blades.

I always take in account the premium price on products that are hand built and produced in limited numbers. I do not know about anyone else, but to me there is a elevated sense of ownership pride with items that are hand built vs mass produced items built by robots.