These seem a bit pricey $$$

@ebm   

Buy USA get more for your money.

While I'm big proponent of buying USA one thing to keep in mind is that the $USD is beginning to crush international currencies.  Purchasing products outside the US using US Dollars is starting to have a bigger impact than it has in a very long time. 

I watched the whole review. I like Steve personally, and I enjoy his reviews, but as far as this speaker is concerned, I would have to say that it looks like just one more small, boutique brand overpriced also-ran. 
Very ordinary looks with a nice finish, (should be!) and some revolutionary hybrid crossover and 2 tweeked Scanspeak drivers. It really images well...yes of course; all speakers that look like that do. I really can't see how a product like that can make it unless the buyer wants a brand that no one they know owns.
Nice as he is, even Steve couldn't really convince himself about this one.  

Just wondering why OP decided to pick on this brand/speaker? There are so many examples of over-priced products regardless of where they made in HiFi.

Is their a set criteria to determine a product is over-priced? A company puts a higher price on a product and expects customers to think it’s somehow better than the other ones on the market. And at the same time low cost mean low quality but it also means good value for the customers.

We pay premium prices all day on items like,

1. Greeting Cards. Average Markup: 200% ...
2. Coffee. Average Markup: 80-300% ...
3. Bottled Water. Average Markup: 4,000% ...
4. Printer Ink. Average Markup: varies. ...
5. Movie Theater Concessions. Average Markup: up to 900% ...
6. Diamonds. Average Markup: 18-100% ...
7. Razor Blades.....remember the days Gillette commanded the premium price for their blades.

I always take in account the premium price on products that are hand built and produced in limited numbers. I do not know about anyone else, but to me there is a elevated sense of ownership pride with items that are hand built vs mass produced items built by robots.

You people crack me up. Maybe $12K seems expensive but the proof comes in the sound not the price tag (most don’t pay list price anyway). People pay more than that on cables and IMO that is a waste of time also. I just heard a digital cable that lists for $7990. Yep it sounded better but not $$$$$ better. The guy spent all kinds of money on that digital cable, interconnects from the same company, and $1500 on speaker cables. Swapped out his amps for my kit amp that was rebuilt with basic speaker cables, and interconnects and it sounded better than what he had. I can make a better change with a resistor in any component than most cables can make! On this subject, I did not really look at the drivers or what is in the cross-over but someone mentioned that they should be $3K. Hey if you can make a speaker and market it for $3K I would love to hear it! The shipping box alone will cost over $100, cross-over parts add another $100 to $200, cabinet say $300 for the MDF and wood all around maybe $400 or more. Dealer market-up, time to test, shipping, etc. what you are left with is a buck three eighty profit!

Happy Listening.

Yes $12k is a lot. But these speakers come with a 90 day supply of N95 and hydroxychloroquine, making them a stone bargain.