Vinyl on NAD M10 lower volume


Hi, I am a very happy owner of the NAD M10. I also bought it to listen to vinyl and I notice a significant drop in volume compared to streaming when playing a LP. Need to turn up the volume about 15-20 points to get to the same level as streaming. 
Any ideas on how to improve this?

Thinking of upgrading the phono preamp but I am not sure if this will work. Someone pointed out that it might have something to do with the ADC conversion that happens in the amp. 
This would suggest an external ADC converter might help. 

All tips are much appreciated.

Current setup:

NAD M10
B&W 705 Signature 
Rega P3
Rega fono mini preamp
remmy
Average? What is the meaning of that?
I have an Ort @ 2.0, an AT @ 4.0, an AQ @ 2.2 and a Vessel @ 2.5. 
I can match them within 2dB.
With presets on the phono preamp.
Makes me wonder what cartridge you’re using. I don’t have a volume problem when switching from phono source to digital. Occasionally I have LPs recorded at lower levels than others. 5 mV is an average cartridge output. What is your cartridge output?

I am not sure. It’s the standard one that comes with the Rega Planar 3.
The output on that cartridge is above the average of most mm cartridges. You will have to get used to the volume change. Just remember to turn down the volume when switching from the phono !
I believe the M10 has a preset function within BluOS. That should mean you can create selections of input source and volume setting to level the perceived change when switching from phono (coming in on Line 1 or 2) to Tidal or whatever. Non-problem solved! You just have to change input using your custom presets instead of from the input list in the “hamburger menu”.