what is the REAL deal with DK

Audioari1 writes:

So with all of these considerations, the correct question is, whats right with DKs marketing?

Let me guess - you are in either marketing or advertising.

In my opinion, even those of us on the sidelines with no dog in the fight, were disenchanted with the approach DK took.

Clearly DK has succeded in this industry and you are most likely jelous of their success. As far as I know, the owner of DK sold the company to LSA Group and made a fortune. While you probably have a miserable job.

That last comment is totally uncalled for.

Regards,

Bobf - Check the responses again - not much in the way of DK bashing, but a fairly open exposure of a shill campaign which was DK's previous owner's stock-in-trade. Some here appear destined to resurrect it apparently.
Unfortunate that AGon deleted so many of the old threads, as they were a riot of absurdity.
True that I like the Levinson integrated more, but the DK's a good piece - it was just a shame that the shill campaign was so blatant - it completely took away from what positive attributes the DK has.

And oh, Audioari, sure, the outpouring of comments regarding the piece is because of the success of the marketing campaign. Enjoy the delusion.

If I were Larry Staples I'd change the name of that unit to "Acme" or something. The earlier DK lunacy has defamed what is actually a pretty good product by most accounts.

Guerilla marketing is for guerillas.

I haven't followed this topic and have never heard dk products. What I have gathered from this thread is that creating a "BUZZ" might not be the best way to market high fidelity audio equipment.

If I were Larry Staples I'd change the name of that unit to "Acme" or something

Bingo. Despite the fact that they have an honorable gent a the helm, and have made genuine investments in the product line, the public continues to see DK as Jerry Lewis attempting to go serious. The only way to shake the previous mess is to re-brand the product. Just my opinion.

Cary Grant