Amortizing R&D cost, marketing cost, etc. is one way to set price, but price can be set on perceived value. No matter the cost to build, if you make something that you think performs extremely well, you might set your price based on this perceived value; you will get your price if others agree, and if not, it won’t sell. With high end audio, there are those who are willing to pay a very high premium for the particular sound they are after.
When someone tells you it's a $40,000 amp, does it sound better?
I've always been a little bit suspicious when gear costs more than $25,000 . At $25,000 all the components should be the finest, and allow room for designer Builder and the dealer to make some money.
I mean that seems fair, these boxes are not volume sellers no one's making a ton of money selling the stuff.
But if I'm listening to a $40,000 amplifier I imagine me Liking it a whole lot more just because it costs $40,000. How many people have actually experienced listening to a $40,000 amplifier. It doesn't happen that often and usually when you do there's nothing else around to compare it to.
I'm just saying expensive gear is absolutely ridiculous. It's more of a head game I'm afraid. Some how if you have the money to spend, and a lot of people do, these individuals feel a lot better spending more money for something. Now you own it, and while listening to it you will always be saying to yourself that thing cost $40,000 and somehow you'll enjoy it more.
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- 235 posts total
- 235 posts total