Which tonearm cable?

Hi guys
I have recently upgraded my Rega Planar 2 with the RB 303 Tonearm, Dynavector 10x5 MC Cartridge, New Sub Platter assembly from Groovetracer and Rega 24V Motor upgrade.

I want to improve it even further and wish to completely upgrade the tonearm cable. There is a lot of BS around about the true audio benefits of upgraded cabling, with many irresponsible and inaccurate claims being made about the audible difference that these upgrades make.
To avoid being duped into spending unheard of $ on unnecessary improvements, I would like to hear from other vinyl music lovers who have made the effort to upgrade their cables and are happy with the outcome.
What do you guys recommend?