Hi Phantom 46
The markups are not obscene - its just what you need to do with the usual model for selling a specialty product. If you do what Magico does marketing wise and selling via retailers its perfectly normal and no one is ripping anyone off or anything like that. Buying a product sold direct is much cheaper, but you wont find them in magazines like Sterophile or at your local Hi Fi store. That's what you are paying for. That's what makes me barf - the massive overhead you pay for the usual way of doing business and why I steer way clear of products like that. I think most people, if they understood the truth would as well - but most people don't.
And its very interesting to see peoples reaction when its pointed out. One guy on the forum I frequent in Australia always goes off the deep end whenever I mention it - you are ignoring being able to buy in bulk bla bla. The fact of the matter is speakers like the Magico and other really high end products are made in such minuscule quantities all these things you would think a big maker could save money on and pass on are non existent. Their major cost is marketing and retailer overheads.
Thanks
Bill
The markups are not obscene - its just what you need to do with the usual model for selling a specialty product. If you do what Magico does marketing wise and selling via retailers its perfectly normal and no one is ripping anyone off or anything like that. Buying a product sold direct is much cheaper, but you wont find them in magazines like Sterophile or at your local Hi Fi store. That's what you are paying for. That's what makes me barf - the massive overhead you pay for the usual way of doing business and why I steer way clear of products like that. I think most people, if they understood the truth would as well - but most people don't.
And its very interesting to see peoples reaction when its pointed out. One guy on the forum I frequent in Australia always goes off the deep end whenever I mention it - you are ignoring being able to buy in bulk bla bla. The fact of the matter is speakers like the Magico and other really high end products are made in such minuscule quantities all these things you would think a big maker could save money on and pass on are non existent. Their major cost is marketing and retailer overheads.
Thanks
Bill