Yeah I remember the M.F. KW CD player, a local dealer was really on me to purchase there demo player. I liked the sound of the player but didn't care for the company's flavor of the month attitude. They would just introduce the latest greatest player and within a year it was replaced by something supposedly far better. The way I looked at it, if they spent considerable time, money and resources on a piece of equipment it should not be trashed in favor of something new that must have been developed quickly.