As usual many half truth by our friend:
Treating a room makes speakers sound smaller not bigger.
This is completely false except for those who had no idea what they acoustically do ...Room acoustics by the way is not only the use of passive materials on a few panels. More active devices can be used as resonators; and yes even materials treatment and especially active treatment with among others devices as Helmholtz resonators can make the acoustic recorded translation of any album bigger and more holographic in your room new fine tuned acoustic space ...
Subwoofers can make a system sound bigger [...]
The op is right here then mijostyn too ... 😊
I am a fanatic when it comes to measuring systems
Go only measuring gear with your other gear/tools and room ad infinitum till perfection ...😁 For us any measures set must be coupled to hearing/brain experiment biological controls too , save inner ears measures and HTRF tracking measures the most important one anyway with the room geometry and size and acoustic content ...