Treating a room makes speakers sound smaller not bigger.
Not if you do it right, no.
Subwoofers can make a system sound bigger [...]
Yes, they can.
The point I was trying to make is that what we hear is relative, and the overall balance matters. Yes, a subwoofer increases bass. Reducing mid-treble reflections in a room has similar effects as adding more bass, with the added bonus of often improving imaging and reducing listener fatigue.