How did you choose your equipment?


As I surf this site and look at different systems, certain questions arise for me: What actually makes people choose one manufacturer over another? What was the influence or recommendation that made you decide on an amp from company "x" instead of company "y"? I'm guessing it's from one of these possibilities:

1) Read a review from an audio magazine: This is probably (and unfortunately), the most common way.

2) Visiting your local audio retailer: Honestly, how many of us do this anymore? The internet is a big place...

3) Hearing a friends system. This seems like the most likely way. Think about it: Brick and mortar audio stores are so scarce that it makes it difficult to go somewhere and listen to a variety of equipment. When locations to hear music are rare, going to your friends house is the most likely method. Obviously, the possibility of you purchasing one of those components increases.

4) Finding a deal on the internet without actually hearing or reading about the component: Basically, taking a chance on something.

So, what determines your decision?
devilboy
Option (5) is buying used equipment and putting it in your system to hear with your own ears. When it doesn't meet expectations, reselling it.
I like transparency and accuracy so it is fairly easy - I just check for track record and wide acceptance among pro audio users.
I combine what Uru975 and Mingles suggest. I do a lot of research to decide what I want to try. Then I wait until one shows up on AudiogoN for a fair price. I listen to it in my system until I'm comfortable with keeping it or I re-sell it for little or no loss because I bought it at the right price in the first place.

For me, its a simple and consistent process.....

Enjoy,

TIC
Option (5) is buying used equipment and putting it in your system to hear with your own ears. When it doesn't meet expectations, reselling it.
That's my method. Although there are a few decent dealers close enough, I don't visit them all that often. Not enough time and I wouldn't be willing to pay the price for new gear so why waste their time?
I flip a coin.

Just kidding.

Actually, I do a lot of research for equipment that meets my requirements. I look for equipment that garners consistent commentary in reviews and research the technology utilized. Then I create a shortlist and look for best value.

I also attend live concerts in good venues for reference and audition equipment live with dealers whenever possible.