Mapman,
the 7s' innovations supposedly involve using the same materials (end-grain balsa in particular) in all the drivers and not having any shared frequencies (to prevent smearing) among adjacent drivers.
I make no claims about thoroughness as far as listening to lots of speakers. in fact, I went to the demo in a pretty jaded state of mind and was decidedly not 'blown away' by the wilson sashas - even though they sounded great. my response to the 7s was something along the lines of 'these sound different from any speaker, no matter how expensive, I've ever heard'. and I don't even like the artist they used for the demo ('the boss'...).
obviously, the rest of the system, the room, the 'software', etc., all contribute, and I'm hardly in a position to do a series of A-B comparisons ($45K!), but I haven't been this blown away by any single component in years. it's a given that they'll be much reviewed and much discussed when they get 'out there', so my initial impressions will either be confirmed or dubunked by the 'pros' - and I'm no pro by any stretch of the imagination.
sure wish they were cheaper...