I always wondered what the difference is between " new" and "brand new".
In the movie "Defending Your LIfe" with Albert Brooks and Meryl Streep, Als character is chatting with someone else who has passed on, awaiting the decision to go the next level of life, and asks what he did for a living.
The guy replied, "You know those strip joints out by the airport? The ones that state "Nude Girls"? Well business was down until I put up "Live" before "Nude Girls". Then the customers started coming in.
All the best,
Nonoise