From what I understand, she was signed to Blue Note and after she made a CD that was not not as jazzy as was expected, they wanted to move her to another label. Norah insisted that she be on Blue Note, as that is where her influences are. Even though it probably meant less marketing resources for the release.
The sales of her album will help keep Blue Note around longer and probably fund more re-issues from the amazing Blue Note catalog. This is a huge plus in these days of music company consolidation and decisions based on the bottom line.
Blue Note has never tried to play it safe. And I think it's great that they scored a winner with Norah.
I don't think Norah Jones is jazz, even vaguely. I do see the appeal, in a mild sort of way, however. More importantly, her success will bankroll Blue Note in their more traditional ventures, just as the monster success of Keith Jarrett's "Koln Concert" funded ECM for years (and may still, for all I know).
Rives, That reminds me something like a re-manufacturing products with cheap chinese labor. Realy, Why not Pass Labs make their amps in China? It's much more cheaper? Why the respected Blue Note label decided to go to the larger "cheaper" mass allowing some delitant to be present in their repertoire of vast majority of a talented musicians? Why-not them to look for larger talents just from NY subways like Sony Music does?
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