Townes Van Zandt. Steve Earle, another favorite of mine, said of him, "He's the best damn songwriter around, and I'll stand on Bob Dylan's coffee table in my boots and say it!" (That's a pretty good paraphrase from memory.)
I go along with Lucinda Williams, and would add "The Flatlanders," especially their first album, "More A Legend Than A Band." Also, anything by Gram Parsons.
An interesting new one I picked up recently is Ramsay Midwood's "Shoot Out At The OK Chinese Restaurant."
Sorry, they're not mainstream, but that's why I like 'em.