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New marketing tatic what`s your take?

I just received the latest issue of Stereophile. I noticed a Disc from Dynaudio inside the plastic outer cover, I tore it open and drooled on the cover with the picture of the new Halcro DM 38. After loseing intrest with the cover I went to the computer and put the Dynaudio disc in the CD ROM. After watching the disc I pondered why other companies that are trying to get the image of their product`s to the comsumer`s mind have not thought of this? David
cylinderking_1
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drubin
3,274 posts
 
The Revelator is made by Scan-Speak, not Dynaudio.
panderso
156 posts
 
How mortifying. Got my info crossed. Is it correct, at least, that the Revelator is another treated silk dome, or did I get that wrong too?
themadmilkman
182 posts
 
Frankly, I was just happy to see a company do something other than a magazine spread. True, the quality was somewhat lacking, there were some spelling and grammar errors here or there (although the Italian subtitles were very good), the video looked like it was edited by a 6th grader, but overall this is a very cost-effective way to let people know more about your product.

What did bother me-- WAY too much emphasis on how they make everything in-house. Numerous companies design their own drivers and then have them built by an OEM like Vifa or Scan Speak. Some simply use their drivers. I don't find that to be lower quality, but that's just me.
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