I suppose, like everything else, we can debate what constitutes "integrity." I for one would not call someone "[a] man of absolute integrity" when that man wrote a rave review of a speaker system (Fourier 1) in the Audio Critic without first disclosing he was one of the owners of the company that made the speaker. I don't doubt that he liked his speaker, but, I doubt that the ethical requirements for disclosing his relationship to the product merely slipped his mind.