WILSON AUDIO/ cost vs. value

Drubin-
Shipping is typically born by the purchaser. The other points you raise are post production and not considered part of the production cost so they don't alter the model as I presented it.
The ads in question seemed to state that Wilson enjoys a smaller margin than other manufacturers. My figures represent an educated guess as to how that might not be true. I don't claim to know any facts and figures. However, even if the margin is any smaller than any number of other manufacturers, the volume and unit price still land him among the gentry.
None of the realities of Dave's finances really matter here as long as the assertion in the ads is correct. The numbers as I see them probably contradict that claim.

Allanbhaganinfo...very well said

Enough of this conjecture...lets listen to music

Two days ago, I phoned Wilson to request information on the Watt Puppy 8. I'm a brochure hound, I admit it. Today, I received a large folder containing a personalized letter, as well as contact information for the Wilson dealer closest to me. In the packet were printed reviews and individual catalogs for every product they sell. The last speaker manufacturer I phoned for a brochure sent a photocopy of only two reviews, and this after I had to send them six e-mails and phone them twice over a 3-month stretch. Each time, the sales rep had said "it's in the mail". Incidentally, they are in the same price range as Wilson. You can draw your own conclusions, but to me, this packet attempts to say that they value the customer as a person, not as a price. Hence the reason many people use the purchase to reciprocate the same sentiment.

Boa2-
That's conclusive enough for me. What's your mailing address?

That's conclusive enough for me. What's your mailing address?

Depends upon what you're sending me.